{"id":1371,"date":"2025-12-25T04:17:29","date_gmt":"2025-12-25T04:17:29","guid":{"rendered":"https:\/\/hap.agency\/?p=1371"},"modified":"2025-12-25T04:27:04","modified_gmt":"2025-12-25T04:27:04","slug":"xu-huong-digital-marketing-2026-ai-ca-nhan-hoa-va-trai-nghiem-nguoi-dung-thong-tri-cuoc-choi","status":"publish","type":"post","link":"https:\/\/hap.agency\/en\/xu-huong-digital-marketing-2026-ai-ca-nhan-hoa-va-trai-nghiem-nguoi-dung-thong-tri-cuoc-choi\/","title":{"rendered":"Digital Marketing Trends for 2026: AI, Personalization, and User Experience Will Dominate the Field"},"content":{"rendered":"

N\u0103m 2026, Digital Marketing b\u01b0\u1edbc sang k\u1ef7 nguy\u00ean m\u1edbi v\u1edbi AI, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh trung t\u00e2m. C\u00f9ng HAP Agency kh\u00e1m ph\u00e1 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 b\u1ee9t ph\u00e1 t\u0103ng tr\u01b0\u1edfng.<\/span><\/p>\n

Xu h\u01b0\u1edbng Digital Marketing 2026 \u2013 AI, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u1ed1ng tr\u1ecb cu\u1ed9c ch\u01a1i<\/h1>\n

Digital Marketing \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng ch\u01b0a t\u1eebng c\u00f3. Khi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc, AI (tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o), c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 User Experience (UX) \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

 <\/p>\n

Theo d\u1ef1 b\u00e1o c\u1ee7a Statista, h\u01a1n 85% chi\u1ebfn d\u1ecbch Digital Marketing n\u0103m 2026 s\u1ebd c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb AI \u2014 t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. V\u1edbi doanh nghi\u1ec7p, vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng marketing 2026 kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n gi\u1eef v\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

1. AI \u2013 \u201cB\u1ed9 n\u00e3o\u201d c\u1ee7a Digital Marketing n\u0103m 2026<\/h2>\n

AI kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m xa v\u1eddi, m\u00e0 \u0111ang tr\u1edf th\u00e0nh <\/span>tr\u1ee3 l\u00fd chi\u1ebfn l\u01b0\u1ee3c<\/b> c\u1ee7a m\u1ecdi marketer. N\u0103m 2026, vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong marketing s\u1ebd t\u1eadp trung v\u00e0o ba m\u1ea3ng ch\u00ednh:<\/span><\/p>\n

a. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/h3>\n

AI gi\u00fap doanh nghi\u1ec7p thu th\u1eadp, ph\u00e2n lo\u1ea1i v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. Thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o b\u00e1o c\u00e1o c\u0169, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng mua h\u00e0ng, nhu c\u1ea7u ho\u1eb7c th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

V\u00ed d\u1ee5: <\/b>h\u1ec7 th\u1ed1ng AI c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm \u201cd\u1ecbch v\u1ee5 logistics qu\u1ed1c t\u1ebf\u201d v\u00e0 t\u1ef1 \u0111\u1ed9ng g\u1ee3i \u00fd n\u1ed9i dung ho\u1eb7c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/span><\/p>\n

b. T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch<\/span><\/h3>\n

Nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Ads AI, Meta Advantage+, ChatGPT, Jasper AI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng, ch\u1ea1y qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

c. AI Chatbot \u2013 n\u00e2ng tr\u1ea3i nghi\u1ec7m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

AI chatbot kh\u00f4ng ch\u1ec9 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi m\u00e0 c\u00f2n h\u1ecdc h\u00e0nh vi, nh\u1eadn bi\u1ebft c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i t\u1ef1 nhi\u00ean h\u01a1n. Trong n\u0103m 2026, chatbot \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd thay th\u1ebf t\u1edbi 60% kh\u00e2u CSKH tuy\u1ebfn \u0111\u1ea7u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

2. C\u00e1 nh\u00e2n h\u00f3a trong Marketing \u2013 Khi m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t \u201cv\u0169 tr\u1ee5 ri\u00eang\u201d<\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a (Personalization) kh\u00f4ng ch\u1ec9 l\u00e0 g\u1eedi email ch\u00e0o t\u00ean kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m ri\u00eang cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng<\/span><\/p>\n

a. V\u00ec sao c\u00e1 nh\u00e2n h\u00f3a tr\u1edf th\u00e0nh \u201cch\u00eca kh\u00f3a\u201d c\u1ee7a 2026?<\/span><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i b\u00e3o h\u00f2a n\u1ed9i dung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 d\u1eebng l\u1ea1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u h\u1ecd, n\u00f3i \u0111\u00fang \u0111i\u1ec1u h\u1ecd c\u1ea7n.<\/span><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a McKinsey, 71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, v\u00e0 76% s\u1ebd th\u1ea5t v\u1ecdng n\u1ebfu \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng x\u1ea3y ra.<\/span><\/p>\n

 <\/p>\n

b. \u1ee8ng d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a trong Digital Marketing<\/span><\/h3>\n
    \n
  • Email Marketing: g\u1eedi n\u1ed9i dung ph\u00f9 h\u1ee3p t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/li>\n
  • Remarketing: hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean h\u00e0nh vi t\u00ecm ki\u1ebfm.<\/span><\/li>\n
  • Website: hi\u1ec3n th\u1ecb banner, CTA kh\u00e1c nhau cho t\u1eebng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
  • Chatbot: tr\u00f2 chuy\u1ec7n v\u00e0 g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m theo l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<\/ul>\n

    \ud83d\udc49 T\u1ea1i HAP Agency, \u0111\u1ed9i ng\u0169 Digital chuy\u00ean x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111a k\u00eanh<\/span>,<\/b> gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u1eeba t\u0103ng chuy\u1ec3n \u0111\u1ed5i, v\u1eeba gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/span><\/p>\n

    3. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) \u2013 \u201cs\u00e2n ch\u01a1i\u201d m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

    Khi c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ed9c quy\u1ec1n, tr\u1ea3i nghi\u1ec7m tr\u1edf th\u00e0nh v\u0169 kh\u00ed c\u1ea1nh tranh l\u1edbn nh\u1ea5t.<\/span><\/p>\n

    a. UX \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn Digital Marketing?<\/span><\/h3>\n

    M\u1ed9t website t\u1ea3i ch\u1eadm 1 gi\u00e2y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m 7% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay mu\u1ed1n m\u1ecdi th\u1ee9 nhanh, m\u01b0\u1ee3t v\u00e0 c\u1ea3m x\u00fac.<\/span><\/p>\n

    Do \u0111\u00f3, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing n\u0103m 2026 s\u1ebd xoay quanh vi\u1ec7c t\u1ed1i \u01b0u UX tr\u00ean to\u00e0n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb click \u0111\u1ea7u ti\u00ean \u0111\u1ebfn sau mua h\u00e0ng.<\/span><\/p>\n

     <\/p>\n

    b. Omnichannel \u2013 Tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng<\/span><\/h3>\n

    Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u qua Facebook, TikTok, Website, Email. N\u0103m 2026, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p d\u1eef li\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u00ean m\u1ecdi k\u00eanh \u2013 \u0111\u1ec3 d\u00f9 \u1edf \u0111\u00e2u, kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea3m nh\u1eadn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t.<\/span><\/p>\n

     <\/p>\n

    \u00a04. T\u01b0\u01a1ng lai ng\u00e0nh Digital Marketing t\u1ea1i Vi\u1ec7t Nam \u2013 C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/h2>\n

    Vi\u1ec7t Nam \u0111ang l\u00e0 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 digital marketing. Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y \u0111i k\u00e8m nhi\u1ec1u th\u00e1ch th\u1ee9c:<\/span><\/p>\n

    a. C\u01a1 h\u1ed9i<\/span><\/h3>\n
      \n
    • Th\u1ecb tr\u01b0\u1eddng e-commerce, social commerce b\u00f9ng n\u1ed5.<\/span><\/li>\n
    • Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb c\u1edfi m\u1edf v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1edbi.<\/span><\/li>\n
    • Doanh nghi\u1ec7p s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng digital to\u00e0n di\u1ec7n.<\/span><\/li>\n<\/ul>\n

      \u00a0b. Th\u00e1ch th\u1ee9c<\/span><\/h3>\n
        \n
      • C\u1ea1nh tranh n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/span><\/li>\n
      • Thi\u1ebfu nh\u00e2n s\u1ef1 hi\u1ec3u c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u2013 s\u00e1ng t\u1ea1o \u2013 c\u00f4ng ngh\u1ec7.<\/span><\/li>\n
      • Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf g\u1eb7p kh\u00f3 trong vi\u1ec7c \u1ee9ng d\u1ee5ng AI b\u00e0i b\u1ea3n.<\/span><\/li>\n<\/ul>\n

        \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do c\u00e1c doanh nghi\u1ec7p n\u00ean h\u1ee3p t\u00e1c v\u1edbi Agency chuy\u00ean v\u1ec1 Digital Marketing \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u00f4ng ngh\u1ec7 m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

        N\u0103m 2026, Digital Marketing b\u01b0\u1edbc sang k\u1ef7 nguy\u00ean m\u1edbi v\u1edbi AI, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh trung t\u00e2m. C\u00f9ng HAP Agency kh\u00e1m ph\u00e1 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 b\u1ee9t ph\u00e1 t\u0103ng tr\u01b0\u1edfng. Xu h\u01b0\u1edbng Digital Marketing 2026 \u2013 AI, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":1373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_siteseo_robots_primary_cat":"26","two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chua-phan-loai"],"acf":[],"_links":{"self":[{"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/posts\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/comments?post=1371"}],"version-history":[{"count":2,"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/posts\/1371\/revisions"}],"predecessor-version":[{"id":1374,"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/posts\/1371\/revisions\/1374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/media\/1373"}],"wp:attachment":[{"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/media?parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/categories?post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hap.agency\/en\/wp-json\/wp\/v2\/tags?post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}